Branding & Sustainable Practice | 2022
Renewed Jewellery
About the Project
Renewed Jewellery is a sustainable jewellery company with a mission to breathe new life into old and discarded materials, transforming them into beautiful, renewed jewellery pieces. The company's commitment lies in upcycling materials at the end of their life cycle to prevent them from entering landfills.
Renewed Jewellery is a sustainable jewellery company with a mission to breathe new life into old and discarded materials, transforming them into beautiful, renewed jewellery pieces. The company's commitment lies in upcycling materials at the end of their life cycle to prevent them from entering landfills.
The primary objective of Renewed Jewellery is to reduce waste by repurposing old and discarded materials. By crafting sustainable jewellery, the project seeks to make a positive impact on the environment, helping to protect our planet from unnecessary waste.
Each earring created under the Renewed Jewellery brand is primarily composed of a single hoop, providing a minimalist foundation that allows for personalization with a variety of pretty recycled materials. These preloved materials include broken chinaware, old coloured glass, plastic, aluminium cans, and disused household items such as cutlery. The process involves the creative use of these materials, bringing them new life in the form of unique, eco-friendly jewellery.
Renewed Jewellery presents a versatile product range that includes three distinct pieces: Old material earrings, nature inspired earrings and necklaces that use both of these ideas.
Sourcing the materials was an essential aspect of this project, with materials gathered from within the household. The creation of earrings and necklaces involved the use of pliers and wire cutters for the intricate crafting process. Additionally, I employed Photoshop to mock up the branding images, adding a professional touch to the marketing efforts.
In total, Renewed Jewellery boasts a range of approximately 10 distinct products, all thoughtfully crafted and upcycled to reduce waste. Many of these items found new homes, making a tangible impact in reducing waste and promoting sustainability.
This project not only demonstrates my design and crafting skills but also underscores my dedication to environmental responsibility and sustainable practices. Renewed Jewellery provides consumers with a unique opportunity to adorn themselves with eco-conscious, one-of-a-kind pieces while contributing to a greener, more sustainable world.
